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At Bloom & Rose Deli ("The Bloom & Rose LLC," "we," "us," or "our"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information when you visit thebloomandrose.com ("Site") or interact with us in person, by phone, or by email.

1. Information We Collect

We may collect the following categories of personal information:

A. Information You Provide to Us

• Contact information: Name, email address, phone number, and mailing address — submitted via our contact form, newsletter signup, or catering inquiry.
• Order information: Details about your orders placed directly with us (not through third-party platforms).
• Communications: Any messages, feedback, or requests you send us.

B. Information Collected Automatically

• Usage data: Pages visited, time on site, browser type, device type, referring URL, and IP address — collected via cookies and analytics tools.
• Cookies: Small files stored in your browser to remember preferences and enable site functionality. See Section 5 for details.

C. Information from Third Parties

• If you order through DoorDash, EZCater, or other platforms, those platforms collect and process your data under their own privacy policies. We may receive limited information (such as order details) from these platforms.
• If you subscribe to our newsletter, your email is managed by Mailchimp (Intuit Inc.). See their privacy policy at mailchimp.com/legal/privacy (opens in a new tab).

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and fulfill orders or catering requests.
• Send you newsletters and promotional emails (with your consent — you may unsubscribe at any time).
• Improve and personalize our Site and services.
• Analyze Site traffic and usage patterns using analytics tools (such as Google Analytics).
• Comply with legal obligations.
• Prevent fraud and maintain the security of our Site.

We do not sell your personal information to third parties.

3. How We Share Your Information

We may share your information with:

• Service providers: Third-party vendors who help us operate our Site and services (e.g., email providers, website hosting, analytics). These parties are contractually required to keep your information confidential and use it only on our behalf.
• Legal compliance: We may disclose your information if required by law, court order, or government authority, or to protect the rights, safety, or property of Bloom & Rose or others.
• Business transfers: If Bloom & Rose is acquired, merged, or transferred, your information may be transferred as part of that transaction. 

4. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this policy, or as required by law. Contact form submissions are retained indefinitely but typically deleted upon closure of the issue. Email list data is retained until you unsubscribe or request deletion. You may request deletion of your information at any time by contacting us at [email protected].

5. Cookies & Tracking Technologies

We use the following types of cookies and tracking technologies:

You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our Site. For more information about managing cookies, visit allaboutcookies.org (opens in a new tab).

6. Third-Party Analytics

Our Site may use Google Analytics and other analytics suites to collect information about how visitors use our Site. This data is aggregated and anonymized. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on (opens in a new tab). If you wish to opt out of other analytics tracking, please contact us for more information.

7. Your Rights & Choices

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information ("right to be forgotten").
• Opt-out of marketing: Unsubscribe from our newsletter at any time by clicking "Unsubscribe" in any email or contacting us directly.
• Data portability: Request a machine-readable copy of your data (where applicable).

To exercise any of these rights, contact us at [email protected] or 716-406-7522. We will respond within 72 hours.

8. Children's Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately so we can delete it.

9. Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

10. Links to Other Sites

Our Site may contain links to third-party websites (such as DoorDash, EZCater, or Google Maps). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

11. California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your information, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your CCPA rights, contact us at [email protected].

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. Your continued use of the Site after any changes constitutes acceptance of the updated Policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

• Bloom & Rose
• 27 Chandler St., Buffalo, NY 14207
• Phone: 716-406-7522
• Email: [email protected]